Brand Profile

Due to the success of Étrange Studios® in Metro Detroit, the owners of Twelve Oaks Mall allotted me the opportunity to expand my business with a full-year lease storefront in one of the most distinguished malls in Michigan. I was the head of my full interior design for my storefront leading to my nomination for the ICSC Visual Victories Award for outstanding store design in 2023.

Brand progression timeline

2017 
Online Store created & active

2018 
Étrange Studios legally established (LLC)

2019
Organized pop-up shop events around metro Detroit & Atlanta

2020 & 2021 
Granted inventory placement in 'Détroit is the new black; an eccentric storefront for emerging artists & entrepreneurs

2022 
Established registered trademark for Étrange Studios®
selected to showcase full runway collections in Paris fashion week, & New York fashion week. 
opened my first flagship storefront inside twelve oaks mall (Novi, Michigan)

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